I was inspired by Reese’s pattern-type packaging designs for a previous project, and I wanted to revise it and make it less busy. I designed three types of “Reese’s” Big Cups, which sell in 16-count boxes. The actual Reese’s Cup inspires the pattern itself, keeping it less busy while still having a fun pattern. I used the colors for each due to them being in their branding utility belt already to keep each package cohesive.