Berea, Kentucky, is an art-centered town that uses a very simple logo, so I designed a new one and overall branding to better complement its artistic side while maintaining a professional look. Blue and orange were both heavily used because they are part of the town’s branding. Each design gives off a sense of playfulness and creativity due to the art-focused elements. The events used show off a different art medium/creative outlet. The Artisan Village in Berea was a huge inspiration for me while creating these, with elements based on the art they make.